Chapter 549 — Where Did the Formula Come From? Fatty Lai Was Eager for This Opportunity as Well, and Since Giving the Company a Bit More Publicity Was a Good Thing Besides, He Rose and Walked Toward the Auction Platform
The Blossom Guardian · Page 2 of 2
"The standard version of Trauma will go on sale nationwide one month from now, and there will be no shortages. Retail price: one hundred and ninety-nine yuan." Fatty Lai advertised his company's forthcoming product with slow, deliberate ease, confident that before long its price and efficacy would pass from these people's mouths, and that more and more would come to know of it. Person to person — one tells ten, ten tells a hundred — and soon Doctor Guan Trauma would be known in every household.
Moreover, his advantage over Divine Doctor Kang's Gold Wound lay in price and supply: cheaper, and ample. Whenever Kang's Gold Wound could not be had, people would settle for the never-yet-tried Doctor Guan Trauma; and once they had used it once and found the effect no worse than Kang's, whether they would buy it again next time goes without saying.
"No shortages? Blowing hot air, more like!" Kang Guifeng laughed a cold laugh. "Raw-material suppliers the whole country over have been contracted by our Kang family. Where would they buy their materials? Guan Xuemin's reputation won't carry them far!"
"That much is true. If we ourselves had materials in abundance, we would have no stockouts either — who leaves money on the table? Unless the raw materials grew too expensive to cover the cost... But in that case, if they bought in at high prices and still sold for only one hundred and ninety-nine, wouldn't they lose even more?" Divine Doctor Kang shook his head, somewhat unable to make it out either. Even the Kang family could not guarantee undelayed supply across the whole country — on what grounds could Guan Xuemin?
"Bragging? I doubt it." Kang Zhaolong, however, shook his head. "First, they have already boasted it publicly; if supply falls short, their reputation will suffer, and that is fatal to a newly founded company. If they will lie about one link in the chain, they will lie about the others; let the media seize upon a weakness and attack, and their name will stink. Second, if they truly could not supply, would they still advertise at an occasion like this? Would that not be strange? Insufficient capacity naturally means little profit, and at such a low price it is anyone's guess whether the cost is even covered. He has this opportunity — wouldn't it be far better spent advertising other products?"
Kang Guifeng listened and nodded. His son was not wrong; but the more right it seemed, the more puzzled he became.
Divine Doctor Kang regarded Kang Zhaolong with gratification. "Zhaolong is still the one who sees things through! So you are saying they really do have goods in stock?"
"I believe they do," Kang Zhaolong said. "Either they hoarded a large quantity of raw materials at high prices — enough to squander for a good while — purely to buy reputation at a loss, or they have other channels of supply."
"Mm, well said." Divine Doctor Kang nodded. "It seems the competition is a strong one. We underestimated him."
"Heh, no need to worry." Kang Zhaolong shook his head.
"Oh? Why do you say that?" Kang Guifeng looked at his son in some surprise.
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